Pure Flowers is Celebrating! 25 years in Lane Cove

Pure Flowers is Celebrating! 25 years in Lane Cove

Pure Flowers a local business that has brightened so many people’s lives with beautiful fresh flowers.

Since opening, the store has created over 100,000 bouquets, styled numerous weddings and the oldest flower recipient was 103 years old.

“We thank the local community for supporting our local small business. When customers order from us, they receive a more personal customer service experience and send a unique hand made gift” says Ludmila Fedorovitch, business owner.

“Local businesses give back to the community. We support schools, charities and collect Nespresso pods for recycling.” says Elen Minas, business owner.

  • Like many fashion trends carnations, baby’s breath and dried flowers have made a comeback but are used in very different ways than they were in the 1990’s.
  • Lane Cove’s favourite flower is a rose.
  • If a customer needed flowers in the 90’s they would visit the store, call or fax. Today they can order online 24/7 from any part of the world. New York is the number one city for ordering flowers for Lane Cove delivery.

A little bit of history…

Opening in 1995, in the Central Plaza Arcade, Lane Cove, the store was named Ellen’s Flowers by Design after the original owner. It was later rebranded to Pure Flowers. Ludmila and Elen are the third store owners. Both owners left their corporate careers to do what they love – brightening peoples’ faces with unique floral creations.

Pure Flowers is 119 steps from The Canopy Carpark elevator. It’s in the Central Plaza Arcade, between the Cakeman and Baker’s Delight.

Get in touch 

Send beautiful blooms today - get in touch on 02 9427 8214 or shop online.